Florez Lab Advocacy

Ongoing Advocacy Efforts

The Hear Her Campaign

Launched in 2024, the #HearHer Campaign has sought to increase awareness of lung cancer in women through the distribution of team-developed campaign cards and lung cancer pins to physicians, patient advocates, patients and their families, researchers, industry partners, and other healthcare professionals on a global scale. With an outpouring of responses, the #HearHer campaign quickly became immensely popular amongst members of the lung cancer community. Social media channels were flooded with requests to join the campaign, posts and videos from women sharing their diagnostic experiences, and comments from young women reflecting on their own lung cancer journey.

Interested in joining our campaign and receiving a pin? DM us directly on our social media platforms!